Where We Come From

Native Clothing Company was born from the shores of Kailua, Oʻahu—where the ocean taught us respect, our Kupuna (elders) taught us wisdom, and our community taught us what it means to truly live aloha.

We grew up learning by doing. Not from screens, but from our hands in the water—diving for food, fishing from shore, and when we needed something bigger, taking our boats to the deep ocean for ahi and mahimahi. We learned to take only what we needed and to give the rest to our neighbors, friends, and ʻohana (family).

What Aloha Really Means

Hawaiian culture taught us that giving without expectation is the highest form of living. Aloha isn't just a word—it's a way of life.

It's offering help before being asked. It's doing what's right when no one is looking and not expecting recognition for it. It's respecting the land, the ocean, and our people—always.

We grew up hearing stories from the old days, learning from our Kupuna and our community. There was no "I'll do this if you do that." It was simply living the aloha way, all day, every day.

Our Mission: Share Culture with the World

Native Clothing Company exists to give back to the people and help everyone share their culture and their story. Hawaiian culture is all about learning and sharing—we want to take that spirit to the entire world.

We are all ʻohana. We are all family. And we believe we should live that way.

Our designs honor Hawaiian heritage while creating space for you to share yours. Because at the end of the day, we're all one people. We may believe in different things or do things differently, but when we learn from each other's cultures and stories, we understand each other better.

Why Black & Gold

We chose black and gold because we wanted to represent something that felt right—luxury, quality, and respect for what we're building. These colors represent our commitment to giving you the best service, the best products, and the best experience.

Our culture deserves that level of respect. Your story deserves that level of quality.

How We Work

Every product is made to order, which means we can deliver premium quality to you whether you're in Hawaiʻi, Amsterdam, or Japan. We work with trusted partners who share our commitment to quality so we can focus on what matters most—building relationships with our community and creating designs that honor heritage.

We choose only products we would wear ourselves. That's our standard.